What's it mean if someone is financially "lucrative"?

Best Answer:

Blue Sky: That's another way of saying they have a lot of disposable cash on hand.

Other answer:

Blue Sky:
"Lucrative" is generally not applied to people, but to businesses.
DEBS:
It means they don't know the proper usage of that word.
Mortal Dimunitive:
Producing a GREAT deal of profit.

More than likely they invest their money in selling.

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